Written on: 18/02/2004 by CGorman (3 reviews written)
An excellent book that charters the rise of Go - the UK low fares airline run by Barbara Cassani and her conflicts with Go's owners British Airways. This book starts with the airlines conception and early struggle (with BA management, Easyjet and profits) and the eventually sale, first to 3i and then to Easyjet. Barbara tells her story in such a way that we really feel as if we are on her "airline adventure", she delivers the full set of ups and downs to the reader. You cannot help but feel sorry for her! You are left with a very deep wish that Barbara should set up a new Airline or other business soon.
If you ever enjoyed a Go flight, worked with Go, read about Go, held an interest in its growth or just have an interest in how good businesses are built from scratch - then this book is for you.
My only problem is that after reading non-stop through its 320 pages - it came to an end! The book is reasonably priced at £9.09 on Amazon but unfortuatly I bought my copy just after it came out from the high street - and was ripped off to the tune of €18!
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