Written on: 08/03/2007 by AndreaG (242 reviews written)
Good store layouts.
Good quaility clothing.
More expensive than some of the other high street shops.
I have bought various items from principles over the years and have always found their clothes to be very well made and classy.
The items they have are not usually the latest fashions, but are the all time classics.
Great for when you are looking for something for a Job Interview or to wear at a wedding or dinner dance.
Also, as the quality is good, they do seem to last a long time and always wash well.