Written on: 31/03/2011
Run. I too read bad reviews for L'Oreal Feria, but not everyone is going to like the same thing so I decided to try it for myself. I choose black. Not with a blue or purple hue. Just black. Simple enough. I have dark hair naturally but had a auburn color when I started. I expected some color to show through. It would be covered when I redyed my hair black. No biggie. Well, after I followed the instructions my results were great. My hair was black. Just what I wanted. A few places showed my previous auburn, but I had expected this. I work for a professional haircare company so I use nothing but sulfate free shampoos, and have healthy hair. I know how to take care of my hair, and I have never had a problem with coloring my hair. Until now. Every shampoo since I colored my hair has washed out more and more color. My hair is now just a few shades darker than the color I started with. I contacted L'Oreal about my problem. I was told that they had no explanation and apologized. No offer to send me another color line, coupon for another product, not a damn thing. I should have put ketchup on my $10 and eaten it, at least then it wouldn't have been a total waste.