Written on: 04/12/2010
I purchased Feria's Midnight Ruby (Colour shade 32) and I can honestly say it was some of the worst money I've ever spent. I have never had a permanent hair colour wash out so quickly in my life. And I've been dying my hair for nearly 10 years!
After dying it the first time I had thought maybe I didn't leave it sit on long enough, so I redid it. I should've just gone to a different brand and tried again because after dying it a second time, it really was a waste. Only my roots are coloured, the ends are now my original colour. I've maybe washed my hair 4 times since I redyed it. Permanent hair colour shouldn't be like that.
Needless to say, I will not be returning to Feria for anything. I think my money to be better spent elsewhere.