Written on: 14/02/2011
I have shopped with Boden for many years. They are still better quality than the competition but sadly they have succumbed to two trends affecting everyone. Firstly, the quality is nowhere near what it was and why should we expect it to be when the prices have been held for years? However I went to Boden for quality not price. Some say they are expensive but some say M&S is too - I'm not sure many people realise they are paying exactly the same prices as they were paying 15 years ago in M&S - in cash terms!
I bought chinos and the stiching came apart on all three pairs - re sewed them myself on the basis that a replacement pair would do just the same.
Secondly Boden have fallen for the "slim fit" shirt fad. Many Boden customers are not svelt 20 year olds, and shame to say have put on a few pounds over the years!
However, as one reviewer put it - they are doing well, so, hey what do I know!