Written on: 29/04/2014 by rvOrtega8 (1 review written)
In today's growing social media frenzy that is growing like wildfire, many disturbing and ripoff Internet sites are raking in millions of dollars by preying on the desperation of young aspiring talented people who are trying to look for any angle to get noticed or get a break.
One of the biggest scam music social sites out there, unequivocally, is a site from the UK called Beat100.com. Alexa, the giant search engine that keeps statistics on all registered sites ranks BEAT100.com as the 53,029th most visited site in the world. To give you a perspective of how bad that is, well respected Reverbnation.com, which has over 2 million registered musicians' pages is ranked 1,537th in the world. Thus, the odds of even getting any ounce of attention on such an obscure site as BEAT100, whose major traffic source is India, of all places are smaller than the proverbial saying "when hell freezes over." So what is all the fuss about this scam
operation called BEAT100.com if it is so obscure, and why is it so important for the truth be told about it, and many others like it?
It is estimated by popular media giant Pandora, there are over 80 million aspiring musicians in the world today. Most of them are young girls ages 13 to 19 who are desperately trying to make it in the music or entertainment business by doing anything and everything possible. All have YouTube channels and other social pages such as Facebook, Instagram, Twitter and others. Unfortunately, the YouTube craze which has over 4 billion views a day, and over 60 hours of video uploaded every minute has created a fallacy, not only in the USA, but around the world, that anyone with a decent voice and a nice digital camera can all somehow become superstars. Parents are spending millions and millions of dollars on managers, voice coaches, music lessons, talent agencies, recording studios, expensive equipment music video productions etc etc, all believing their talented kid can become the next Justin Bieber or Taylor Swift. Singing competition shows such as American Idol, XFactor The Voice Ryan Seacrest Online, Vube and others similar shows around the world have become the darling favorites on a Sunday night for the average television watcher and Internet user. Sadly, all these shows perpetuate this myth. Thousands and thousands of young people each year enter these competitions all believing they have a real chance at fame and fortune. But sadly, these young people have become slaves to their so called "singing careers" instead of concentrating on basic educational fundamentals. Kids, not old enough to even drive are removed by their parents from traditional schools and instead are enrolled in "home schooling" so their child can work on their "career". There is definitely something wrong with that premise! Social Media is definitely sending the wrong message to almost everyone out there. The reality remains that not even 1 in a million of these so called talented kids has any chance of any type of music or entertainment career. Statistics prove over and over that the old fashioned axiom of, "go to school and get an education" still remains as the best opportunity for success in life. But the trend to dump school for a "possible career" or some other money making scheme is growing and this trend is too large to ignore! The trade off is immense as more and more young people are opting out of continuing their education. The major problem is that young people and their parents alike are all falling for it like fish grabbing bait on a fishing pole, and companies such as BEAT100.com are the beneficiaries of this big dilemma. Parents and their kids have a right to know about these ripoffs and time wasters. They need to understand that there are evil people out there that will rip you apart and waste your valuable time and money on the Internet, and you won't even notice it.
Beat100.com runs its ringy dingy operation from parts unknown in the UK. If one tries to locate where exactly this privately held company is they will find no information. There is no evidence anywhere, from where this scam physically is operating from. There is no physical address. There is no phone number. The only way to get in touch with these crooks is by some obscure email
This virtual company started doing business in 2010. Under its own admission in the fine print,it is a company of no more than 10 to 15 people. But if you go through the site, you will read claims of professional A & R's and music people all working together to get aspiring musicians the exposure they so desperately are seeking. Through slick pages by well designed and crafted software, any normal person not having the right knowledge could easily be made to believe it is a music company with
thousands of people working for it and all for a great and ethical cause.. How sad is this deception?
BEAT100.com boasts on their page, "a chance to be seen by millions" and also have the chance to get connected with industry Record Labels such as Universal Music and Sony Music. Nothing could be further from the truth. The fact is that none of the Record Labels I got in touch with ever even heard of this social site.
But many young people desperately seeking any type of break are falling to these egregious claims and ripoff artists which are sprouting all over the Internet.
The scam is very well orchestrated, and upon joining, you would think you were in on a singing competition show like XFactor. But when you look deep into how it operates, it smells of deception, fraud, and out and out lies.
The premise of the scam, is that you upload your favorite video and create a social page just like all other social media sites. You then link your Facebook, YouTube, Twitter and all the other social media sites and have a chance to invite all your friends from these other sites to also join, which is basically part of the scam. You also have a chance to make friends of other music lovers and artists already registered, thus, creating the illusion that people are really listening to your music.
There are no cutoff points with this scam site like Facebook, for example. You can have thousands and thousands of friends and followers, if you have the time to sit there and click away that is.
Your video is then placed in a chart that runs for 4 weeks. Every seven days the 1st 2nd and 3rd place winners with the most votes are "awarded" a "worldwide press release", whatever that means, and also get the chance to meet with high end executives of the Big 4 Record Labels such as Sony Music, Universal Music, Warner Music Group and EMI. But for some odd reasons, views don't count. They are not even calculated as a portion of your own YouTube views You could, theoretically have 1 million views. But if
you have less votes than another video that has 1,000 views, for example, guess what? You lost. All contestant videos are categorized and ranked by the amount of most votes. The scam boasts that big time A & R's will listen to your music and try to hook you up with a record labels. Sounds exciting doesn't it?
The way that the scam makes money, because this is nothing but a ripoff and a huge money maker is that you can "promote" your page to "millions" by buying one of their promotion packages. You can buy their platinum package for approximately 65USD or their Gold package for approximately 20 dollars. By buying their promotional package, they claim your own Facebook or social media pages will be "seen by millions across the world" and you will soon gain popularity and major exposure.. In reality, your social pages get redirected to their own Facebook page and Twitter page. which are paltry. I have just as many Twitter followers, approximately 30,000, as BEAT100, and I do this for fun.
The scam boasts they have 135,000 likes on their Facebook page. It makes sense they have even that many! You have to buy their promotion in order for their page to be liked. It is so cleverly orchestrated, that any person with common sense would want to vomit in the faces of these crooks whoever they are.
But the biggest ripoff that will have anyone shaking their heads and would want to scream to their polite British ways "bloody murder", is that you can actually "buy votes!" Imagine that? A singing competition, which by all singing contests standards are purely based on merit, can actually reward you votes if you hand over your credit card!
If you promote your page by spending your hard earned money,for example, the scam will award you with up to 125 votes a week. .
A typical example would work something like this. If your video has 1000 votes and is in first place thinking you are on your way to fame and fortune, and on the last day of the competition, someone who is in fourth place with 80 less votes, goes out and "buys" 125 votes at the last moment, you just lost! Now how absurd and ridiculous is that? This site is more crooked than the video games my 11 year old plays on his PlayStation.
But the one dimension of this scam that breaks the camels back that is so utterly absurd and preposterous
is that a large percentage of the musicians that already have a presence on this scam site are perpetual contestants well into their 40s and 50s who churn their videos month after month and trade votes back and forth on a "buddy system." In reality, nobody watches your video. You spend all day clicking on the vote button of video after video with the hope that those people that you voted for would turn around and vote for you back. The scam continues as you start getting votes, and at some point you are
very tempted to pull out your credit card and buy may be 125 votes for a "few dollars more." After all, the big Gold Prize is waiting for you at the end of the rainbow and a chance at glory and fame from a big Record Label like Sony Music. This, in essence, is the lure of the scam.
The moral of this absurd story is that if you are a young person that has dreams of becoming a famous star, chances are you won't. There are definitely some emerging artists out there for sure. But the amount of young people that have a chance at a show business career can be counted on one hand. YouTube won't
make you a star either. It is over saturated with millions and millions of channels. The days of Justin Bieber singing Michael Jackson on a small channel network in 2007 are over. Plus, if you are a young female, your chances are reduced tenfold. The music and entertainment business's only objectives are to make money. It is also a very fickle business where timing, knowing the right people and having immeasurable talent and a lot of luck are all prerequisites to success. But this is for another time, when I will break down how the real music business works.
For now, just be aware and conscious of unethical and deceptive Internet sites such as BEAT100.com that will rip you off before you even know it by promising you the blue sky and the stars in heaven. Keep your priorities straight. Stay in a real school.Work honestly and hard, and go out with your real friends and have fun. And if you have any ambitions at being a star, first, head over to your summer block party and get in front of everybody and sing a song and see how many rounds of applause you get.