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★★☆☆☆

“How the mighty have fallen...”

Written on: 11/12/2013 by FrancisRoth (1 review written)

I've been a Boden customer since the early 1990s when they were slightly quirky, fun and the quality of the clothes was superb. Customer services, on the rare occasion they had to be contacted, were fabulous. I still have several items bought nearly twenty years ago and they still look good!

I became increasingly disillusioned with the quality during the 2000s and finally gave up on them altogether around 2010 when I had an issue with some trousers being the correct size; customer services didn't want to know.

Times move on I accept but the old Boden appealed to young and old alike and the quality was excellent. I used to get regular comments asking where I had bought a shirt, pair of swimming trunks or whatever.

It's sad when a company looses sight of it's USP. RIP the real Boden.