Written on: 01/12/2013 by idmah (1 review written)
This is the Exact email i sent to asos following a heated phone conversation. (i really hate being deceived, as i am an avid bargain hunter, and i hate to think that every time i bought 'Sale' item it was really a lie)
To: ASOS Team
I had wanted to buy a particular jacket for a while, I would say about two moths I had my eye on this particular jacket on your website, and it was retailing at £45 reduced from £65, I decided to buy this jacket on 30/11/2013, and made a purchase, that following morning I had noticed that there was a 20% sale on all your items using the promo code 20EXTRA, I thought I could benefit from my previous order I made the night before as it had not yet been dispatched. When I did cancel it, n I went back to repurchase the same item, I noticed the same jacket was now £65 again. I was shocked that ASOS used the kind of retail practices, I am well aware that a lot of high street brands do this kind of deception, but did not expect this from ASOS.
To bring your prices back up and make people believe that they got a good deal at the day of the sale, when in fact the same items have been much lower in price for a very long time is deceiving your costumers. ASOS have lost credibility, and operate their sales system with dishonesty; I do not know at what level of the ASOS Company this decision have been made, but I hope that the people who care for the ASOS brand will amend the use of this, because the more people catch on to this act the more customers you will lose.