Toyella is fantastic.
The site is well laid out, and I spoke to someone, who was very helpful, on the interactive chat which boosted my confidence in purchasing from an online store I'd not used before.
The basket is wonderful as there is no need to sign up for an account before seeing how much delivery will cost. And thats the other thing, they have free UK delivery on everything.
They have a good selection of stylish and beautiful toys aimed at learning and creative play. My newborn son loves the Mozartkugel we, he's instantly chilled by the chiming song.
The site search was okay but I didn't like that search was limited by keywords only.
I would definitely recommend this site to to my friends and family.