Written on: 06/05/2013
When I used this product,the box had a bright red. Right after I dyed it I was freaking out cause it came out almost a purpley brown. The next day though it faded, and though it is a lot darker than the color on the box I like it. It covers evenly, doesnt do damage, and doesn't fade. It is also realy affordable. I recommend this if you are doing a simple color but avoid the reds if you are really picky.
PS Oh yeah and it smells really awful when you are applying it, but I think that goes for pretty much every hair dye there is out there. It also comes out of carpeting well and doesn't stain. ( I am a very messy hair dyer.)