Simply I needed a bike that was good value and i looked at a number of sites before selecting Bikes 2U Direct. Great bike, delivered two days later, easy to assemble. One small problem the front wheel had a slight kink. I reported this and was rung within minutes of sending the email. I was advised to take it to Halfords who would adjust it for £10.99 which would be refunded by Bikes 2U Direct to me credit card. This was all done the next day. In my view real customer service can only be assessed when there is a problem, when everything goes ok there is little to judge a company by. Bikes 2U Direct were exemplary. thank you.