My husband originally wanted a traditional sprung mattress and it took me a while to get him to change his mind. We trudged around various shops and department stores lying on one and then another and another mattress. Nothing really captured us. We even laid on an £8,000 mattress just to see what that was like and it was awful. We looked at a Tempur mattresses and quite liked it but the cost was far too high and my husband still had reservations about memory foam - it felt a bit sludgy when turning over. Lots of people had told us that they are hot. I have had cheap memory foam pillows in the past and woke up with wet hair so I as well was a little uncertain if this would be right for us. I did lots of research on the internet and spent quite a long time trying to compare the mattresses from different sites and found them all rather confusing. What I really liked about Ergoflex was that the site gives you lots of sensible information and they have excellent reviews - nothing silly popping up on the screen which one company did. I phoned Ergoflex and other companies - to ask them a few questions and just to make sure that there really was someone on the other end of the phone !!!. I found the people at Ergoflex to be the most pleasant and helpful of all which gave me great confidence in them. Eventually, I persuaded my husband to let me order a king size mattress from Ergoflex. It was in the sale and so I said "let's just try it - if it's no good then we haven't lost a lot of money" (unlike sprung mattresses of around £2,000 + and all those bed bugs --- aaarggh). The mattress arrived and we were very excited to try it. We had watched u tube videos about Ergoflex mattresses as well - so we were aware of getting the mattress up the right way. The first night's sleep came and my husband said that I had made a really great choice and he loved it. We both still do. I am sure my husband does not snore as much - or is it just that I am fast asleep and unaware of it (a bit of both I think). When you get into bed - there is no tossing and turning to find a comfortable position - you just are in a comfortable position straight away. You sleep soundly and although you don't really want to get up - when you do you feel refreshed and can get up easily. Have recommended to friends. Would definitely buy again. Oh and did I mention that you get a 10 year guarantee (you must register it though) unlike a lot of the beds we originally looked at in stores which only offer you 12 months guarantee. And one more thing - we don't find it hot and I don't wake up with wet hair. Goodnight - off to bed !!!