written by on 11/11/2011
You sent me the wrong colour drawer knobs. When I contacted you to say what had happened, you apologised and sent the correct knobs without waiting for me to return the incorrect ones. That showed both a desire to get things right and a refreshing level of trust. A survey in the USA some years ago indicated that people have more loyalty to an organisation which makes a mistake, and then puts it right quickly and efficiently, than they do to a company that doesn't make an error in the first place!