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Written on: 18/02/2011
i bought the 3D BLACKEST BLACK and i thought this would be great the darkness of the colour etc but then a week ago (thursday) i used the colour and since then the colour has been coming through the water EVERYTIME i was my hair and it runs like a purple colour i recently got my hair cut and now it looks like i have really dark roots and a dark brown on the length... minus the hair cut i would not recommend this too ANYONE it was a waste of money… Read Full Review
Written on: 16/02/2011
I bought blonde. Just so I could dye my roots and it turned my hair orange. It was horrid. My 14 year old daughter has blonde hair, she bought the brown hair dye and it turned her hair gray. You can bet how happy she was about that. This is the worst brand I have ever used… Read Full Review
Written on: 14/02/2011
I bought the light golden brown to put in my medium borwn hair.
It turn my roots bright orange, and the rest of my hair a gross golden brown color. Not the one I signed. I tried to put a medium brown over my roots, and I'm talking 2 bottles of hair dye on my hair, not of Feria, and the color won't budge. I'm livid. Worst hairdye EVER… Read Full Review
Written on: 23/01/2011 by badcatz31 (1 review written)
I have been using the Loreal Casting creme gloss for the last few times I have coloured my hair, but for a change I fancied the Starry night by Feria Preference.
To start with the smell was very different, it smelt of very strong ammonia rather than the nice sweet smell of the Creme gloss.
As I applied it, it went on very differently, it was very runny.
And as I sat for the 30 minutes I could feel it running down my neck and around my ears.
And it does not come off easily, I had to scrub the… Read Full Review
Written on: 27/12/2010
I have been coloring my hair with at-home dyes for over 10 years now. I had tried Feria in the past, maybe 5 or so years ago, and it turned my hair a horrid shade of purple, however, it faded so quickly into an light auburn shade that was tolerable. Earlier I bought the Uptown Brown, that was supposed to make my hair sparkle. I chose it to take my medium to dark brown hair to a dark blonde. It was supposed to be a cool shade and not turn brassy. However, as I look in the mirror, I have a lovely… Read Full Review
Written on: 14/12/2010
I have a semi colour on my dark red hair and wanted a lighter colour so i went for loreal feria range the colour was called pure Scarlett. It was really easy to apply and worked in 30minutes. my hair is now a much brighter red that looks shiny and soft. loved the colour, Very pleased will buy this again… Read Full Review
Written on: 12/12/2010
I tried to dye my hair with this product but it kinda failed my hair turned proper green rather then plum i think i possibly maybe left the dye on for too long so READ THE BOX PROPERLY or your done for… Read Full Review
Written on: 04/12/2010
I purchased Feria's Midnight Ruby (Colour shade 32) and I can honestly say it was some of the worst money I've ever spent. I have never had a permanent hair colour wash out so quickly in my life. And I've been dying my hair for nearly 10 years!
After dying it the first time I had thought maybe I didn't leave it sit on long enough, so I redid it. I should've just gone to a different brand and tried again because after dying it a second time, it really was a waste. Only my roots are coloured… Read Full Review
Written on: 03/12/2010
This was actually the WORST color i've ever bought. If anything my hair looks less red now, even though I bought CARDINAL RED, and it turned my roots orange! It's disgusting and my birthday party is tomorrow night. thanks for ruining my day feria, this is the absolute last time i'm ever buying ANYTHING from them… Read Full Review
Written on: 05/11/2010
i think this hair dye is fantastic! i got the P37 Plum Power (2 for £10 at superdrug) and it worked fantastic on my hair! my original colour was a dark brown and after using the dye it has now turned the colour that Cheryl Cole has at the minute (red) it is fantastic! great value for money and i would certainly recommend it to everyone thinking about dyeing their hair a dark red. it was easy to apply, i used 1 bottle and have 14 inch hair and it's incredibly thick and there was even some left… Read Full Review
Written on: 27/10/2010 by Patricia Simmons (1 review written)
Loved the product until you changed it. Used it for many years. Left my hair lustrous, shiny and truly multiple- faceted. When you changed the formula, it leaves my hair dry and frizzy & the color is duller. I have purchased every old bottle that I could find on the shelf.Wish you had left a great product alone. Newer isn"t always better. ...disappointed customer… Read Full Review
Written on: 13/10/2010
I just dyed my hair with Loreal Feria the color is Dark Golden Brown. My hair color before I dyed it was medium brown with blonde highlights. I bought the two little bottles from Sallys for like 6 bucks and I already had Volume 20 developer at home so there was no need to buy that. On that bottle it does state 2.4 ounces of developer with the whole bottle of the dye. So far everyone is right about the smell of the dye, super strong and made my eyes water. Finally I showered and my hair is… Read Full Review
Written on: 29/09/2010 by saz1977 (1 review written)
OMG i have just read the printed reviews,don't blame a colourant on roots going too light,and blacks being tinged blue on the roots!!!!roots will always go lighter,due to greys and regrowth.This product is fantastic salon quality at an affordable price.I used P76 spice power on blonde highlights it is so rhiannna's new shade of red,well done feria!!!!!!… Read Full Review
Written on: 17/09/2010
I bought Feria hair dye in black two summers ago, and I've got to say, it turned out terribly. I took a shower to wash the excess dye out, and the color covering my roots turned blue. Within a few hours, the color was almost all way gone from my hair. It was a complete waste… Read Full Review
Written on: 12/09/2010
i have dark blonde hair or light brown natural& i dye it bleach blonde & this is the ONLY dye that does the PERFECT job!i been using it for years...very happy with the brand =)… Read Full Review
Written on: 09/09/2010
I used p67 Scarlet power.
The colour was incredible for the first week or so, but after that it faded quite dramatically.
I am going to re-dye it in the near future to see wether or not the colour will stay slighty longer.
The smell of the dye is unbelievably off putting the first few days, but it does depart.
I would recommend putting this product on a few days before any event, or the smell will cause any friends or family members to stand at least a metre away from you at all times!… Read Full Review
Written on: 24/08/2010
i don't know about you, but most reviews i've read are from the usa, i'm from the uk. and the product wasn't runny or overpowering. i liked it. but also, i'm quite wierd like that. i like the smell of ammonia :') i used the plum power shade on prelightened hair but still pretty dark and yeah, the lighter sections were brighter than the rest, but i thought it was pretty nice. it was like a black with a shade of red. i want to bleach my hair and dye it. but i'm too affraid that it'll turn out too… Read Full Review
Written on: 06/08/2010
I have brown hair and use feria black for last 2 years. I have tried lots of different brands and must say that this one is the best! I like it because it doesn't destroy my hair and color comes really good, it doesn't look fake black or like a wig :) I would recommend this product. Its little expensive though: 9.99 bucks I think 6 or 7 dollars would be enough… Read Full Review
Written on: 06/08/2010
i usually use loreal frost and design, but got tired of pulling through the cap. decided to try feria light beige blonde over hair that was high lighted about 4 months ago. my roots turned orange, but the part that was already high lighted looks good. i would NOT recommend this product. i do, however, really like the frost and design kit. i've always had good luck with it and from now on, i'll stick with it. i should have read the reviews before i tried feria… Read Full Review
As rated by our community of reviewers
" They tell NO PPD NO AMMONIA. I paid big money to get this product f... " Read More
" TOTAL WASTE OF TIME & MONEY " Read More
" Doesn't take on roots " Read More
" Disappointed by apparent change in product formulation " Read More
Written by valiant13
" Brilliant always get asked what dye I used :) " Read More