Used max blonde and my hair did go ok then started yo fall out. Bleach dying has no warnings of this on it. Now have to wear wig at young age. Don't use these products. Or you will loose your hair.

would never use again I had blonde hair just wanted lighter in end ginger and dark wit bleach patches yet covered even across whole hair waste of money and time now have to spend more to fix it

I pre-lightened my hair before dying it red, after the red was put on the red didnt take, my hair went orange!!!!

its works pefectly on me i decided to get it because it reminded me of a old teacher hoever it worked great please bye this item i have dark brown hair

I love this colour i initially used the max blonde to do my hair with used about 3 boxes to get me blonde.. not a problem and then i used platinum and it went brighter blonde but was still kinda brassy.. again not a problem the reason people on here have orange or brassy hair is because they dont tone it.. you can get something called colour effects conditioning colour 8:1 cool blonde to use after to get rid of the brassy-ness or use colour endure violet shampoo.... YOU WILL NEED TO USE TONER!! so dont just write bad reviews actually research what you need to do to get blonde hair before you just think hmmm ill go blonde..

I love this product!! i got told it turns hair gingery golden and was a very bad blonde hair dye but i wanted golden gingery hair so i used it but i got bleach blonde hair!! And my hair was mousey brown to start with, i grew to like the bleach blonde but put a golden shade on it, i would recommend using it twice over if you want a proper platinum colour i dont think it will work on all first time but my hair was so vibrant and light!!! I have used it many times since, good product x

I have naturally mousey hair which i had previously highlighted with bleach and used a box of perfect ten blonde on. I wanted a brighter blonde so i got XXL Absolute Platinum. I needed to use two boxes on my shoulder-length, fine/medium hair. This dye is really effective, I look like a totally different person! It's very bright, very very pale shiny blonde. There is some yellowness and a few peachy-coloured end pieces left, so i definitely recommend buying a blue/purple toner, I got this: http://www.boots.com/en/Colour-Restore-Iced-Platinum-Hair-Toner-100ml_1262302/ - and it works great for toning down the yellows if you use it a few times and leave it on for a while! I applied the mixture to the lengths of my hair first, leaving an inch or two of roots. Then went back and did the roots afterwards. I was really glad I did, as even with this technique my roots are whiter and the ends are a bit darker. I think if I had wrapped my hair in cling-film for the whole time, this would have been near enough to platinum all over. Overall my hair is in perfect condition after using this. It smells pretty nice too. The colour restore will have something to do with that too though as it's a conditioner! Price - this was on sale for £5.50 at a few shops but I found it for a quid cheaper in B & M Bargains.

I've seen bad reviews for the product, not sure why though. So I guess partially it could be hair condition, but considering mine... I doubt it. I've died my hair constantly for the last 11 years, and it's not in the best of conditions. My guess is that the dye hasn't been mixed properly based on what people are saying. I've found that not only does the platinum blonde work well it also damages my has a hair a lot loss than conventional bleaches and leaves it the perfect shade for colouring over. If you have dark hair then it is likely to go an orangey colour, but then several applications may be needed to get the colour you want.

I have used this product to HELP as part of my progression from dark brown/red dye build up, to platinum blonde. This product will not lighten your hair in one go if it's already dyed, or any darker than medium brown...none of them will!!! If your hair is already dyed, use a COLOUR REMOVER first, you can use them over and over again to remove dye build up, and this is the simplest way to strip your hair back before lightening.. and the most gentle. I used XXL Absolute Platinum AFTER removing years of reds and browns I had dyed over each other, It gave it the most powerful lift I have ever experienced from a platinum dye, and my hair is now extremely blonde, I love it! I would recommend if you want BRIGHT BLONDE/PLATINUM hair to use a toner after XXL, such as boots colour restorer - Iced platinum, or directions white toner. These are conditioning colour rinses, usually blue or violet in colour, which REMOVE BRASSY ORANGE AND YELLOW tones from lightened hair. They are also really conditioning. I use one once every few washes of my hair to maintain brightness. Schwarzkopf XXL Absolute Platinum is the strongest lightener I have ever used which did not compromise the condition of my hair. Other bleaches have had nearly the same lifting power, but my hair was critical at the ends. I would highly recommend this product as PART of the lightening process....there is no magical product that will take you from darker browns to ice blonde, you have to accept it will be a process and may take a few products, but it's do-able!!!

Charbel is the owner he told me that when he did my highlights .i really liked it there what happened?.i never saw any other guy there.

I bought this dye coz i always wanted to go real real blonde so when i saw the ad i decided on this one. My hair was highlighted like 3 months ago so i was kinda scared that it would turn orange or yellow or green but it actually turned out just like i hoped it would, pure blonde no yellow/orange like people are saying! Everyones hairs different i guess so u just never now how yours will turn out but thank god mine went just as i wanted it to! i would defo use this dye again coz its the blonde i always wanted but couldnt seem to get with other dyes! Oh & if u do end up getting an orange or yellow colour in your hair then u should get a shampoo with toner in it, its a purje shampoo, & it totally gets rid of the yellow or orange, just a tip! :)

I just want to warn anyone thinking of buying this dye, dont do it! I saw the picture on the box and thought to myself sure i would love white blonde hair like that! I had dark blonde hair to begin with and according to the box my hair should've went extremely blonde after using it. Yeh right! If you would like to have orange hair with streaks of yellow then this is the dye for you! I didnt have colour in my hair before putting it in so i have no idea why my hair turned out the way it did, i did everything it said in the instructions! Now i have to go to the hairdressers and pay god knows how much to get my hair fixed :( This dye is nothing but pure s**t and it will ruin your haip, dont be tempted by the peroxide pair of idiots on the box! Absolute Platinum Blonde? More like Absolute Sunny Delight!

I bought this product after having used many other colours in the Schwarzkopf Live Colour XXL range. I was extremely happy with all the previous colours that I put in my hair but this one is NOTHING like them. I had my hair bleached at the hairdressers a few weeks ago and put a semi permanent red colour over it. This was then fading (and almost washed out)so I decided to use the XXL Absolute Platinum to go proper blonde. Upon dying it, the top of my hair turned bright yellow/brassy and the rest of my hair turned orange/red. As my hair is quite thick and just above the shoulder I decided to put in another box later on in the evening, as instructed on the box. BAD IDEA!! It burned my scalp!!!! So now I've been awake all night worrying about what to do .. I have yellow/brassy roots and the rest of my hair is ORANGE .. and my scalp is burned so I can't dye over it anytime soon. I might have to go to the doctors today and see if they can give me something to help the burns/stop the pain. I've never ever had any such reaction, despite dying my hair numerous times. I really don't know what to do. :( If you're thinking about purchasing this product/going blonde at home .. consider if it's really worth it!

I am a male with brown hair. I wanted slight highlights. On the packaging there is a man with brown/dark brown hair with really light almost blond highlights. I bought this product and tried the first batch, nothing worked. It says on the packaging "for lighter results repeat process". I repeated eight times. The instructions do not mention the maximum amount of times you should repeat the process. My scalp started to ache with red rashes appearing. If you want a product that cost £5-£6, works nothing like described, looks nothing like the model on the packaging (probably used a real hair dye), hurts your head and takes around 1+ hours of spraying, hair drying, spraying hair drying and so on. This product is for you. Very disappointed customer.

I'm really disappointed with this dye, I usually love the live xxl colours but this one failed completely. It dyed bits of my hair orange or yellow and some bits it didnt even touch even though I had massaged the colour in properly and left it on longer than what the instructions said to. I've been dying my hair for years and have never had a problem until now. Luckily I have a funky colour to stick on top of the lighter bits to make them look deliberately unusual instead of a fail-dye joke. I was so looking forward to being platinum blonde/dark brown mix!