The shuffle was Apple's first flash-based MP3 player offering simple button interface and literally take it everywhere appeal - it weighs less than an ounce.
The Shuffle is nothing more than a key ring with play/pause button on the front and a power switch and battery-check button on the back.
You pull off one end to expose the USB plug. The shuffle has no display to tell you what song is playing and no EQ. It is minimalism personified and has been a hit with our reviewers.
Basically you get a new version of iTunes randomly loading the shuffle with songs and a choice of either playing them in shuffle mode or in order. Shuffle owners clearly value surprise as songs randomly popping up from their music collections is proving very popular.
Plenty of our reviewers were more than a little excited when the shuffle came on the market earlier this year.
This latest Apple revolution in mobile music technology was a "mini miracle" for one while "durable and shock proof" for another. "Its smaller, lighter, cheaper, stronger and easier to use than iPod or iPod mini and more suited to daily life," is another example of how the Shuffle's simple design proved a winner.
Industry experts also found favour with sound quality.
PC Mag described it as: "highly competent as a music player."
Webuser magazine said: "..performs its duties admirably.."
Consumers clearly value the iPod shuffle ability to reject routine by serving up your favourite songs in a different order every time. Despite its average memory - you can only load a couple of hundred songs - iPod sales soared this year on the back of the Shuffle.
More than five million iPod units sold worldwide in the first three months of this year due largely to the invigoration of the market by the Shuffle..
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