Written on: 27/04/2012 by esclarmonde (2 reviews written)
As a jeweller, I am surprised this company is allowed on air. Their stones are never of gem stone quality and are badly set in the minimum of metal. Please do not buy from Gems TV as their prices are as cheap as their jewellery. I bought a very expensive ring for a girlfriend's fiftieth birthday. When she opened the box to put the ring on a diamond fell out and she was unable to wear it to her party. The stones are of poor colour, badly cut and never set properly.
When they show gems on screen they use all manner of trickery as when they arrive they do not resemble what one has seen on screen with the use of ultra violet light and reflection on a mirrored stand.
I was very silly in thinking that I was buying what I had seen and very pale stones arrived which would never be described as gem quality.
Some gems are unheard of in the gem world and are valueless yet they tell us how exclusive they are. So exclusive that as a gemologist I have never heard of them.
They have presenters who verge on contravening the Trade Descriptions Act. Danburite, topaz and zircon do not look or behave like a diamond. All tanzanite is described as a higher grade than it really is emeralds and rubies which are never as they should look. Gems tv diamonds are like grains of salt in size and if larger look like soda crystals.
Please go to a good jeweller, safe in the knowledge that you will be sold something of quality. Better one good ring than a collection of rubbish.