I like Sainsbury! I worked there thirty odd years ago as a student and have shopped there on and off for most of the time since.
They were very good to me when I was young. They paid well and employed me for five years on and off during holidays. They even offered me a job when I finished education and I wonder how things might have turned out if I had stayed!
I have always liked shopping there, which is odd when you think a supermarket is a supermarket is a supermarket. I believe they have always been more expensive than their direct rivals, but I prefer the shopping experience and am willing to pay a little more for the experience.
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