Written on: 01/08/2012
The remit was simple - but not easy; Cut our spend, and our cost per lead, at the same time as helping us find better qualified, higher value leads. I'm happy to say that Targeted Media did just that, our spend was initially reduced by around 20% and our cost per lead fell by a similar amount, and then they expanded the reach of the adwords and created great adcopy in lots of new and very targeted adgroups which honed in on the higher quality leads for us. All in all we save money and targeted media take care of all our adwords needs now at less cost than we used to do it ourselves and we get more business now, I would say to definitely give them a try, it is working great for us.
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