Written on: 10/04/2012
I was suprised to go to my local BB last night and find that all bundle dvd rental deals had dissapeared and been replaced with a rather staunch £3.50 per film.
The driving force for our family was the relatively reasonable £10 4 films four nights and then if memory serves they reduced it to 3 films?
Now to benchmark their pricing in such a way is surely going to drive custom to online offerings such as netflix.
They have basically opertated in such a way that annoys the population by attempting to profiteer from new custom as apose to catering for an existing customer base.
Surely incentivising to buy into economies of scale would increase revenue rather than driving customers to rent 1 maybe 2 films.
Needless to say I will be looking for an alternative.
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