Written on: 16/02/2012 by skytour (1 review written)
My girlfriend bought an IPod Touch. It lasted 8 months then failed - it stopped responding to the touch screen. Eventually it was replaced by the large retail chain it was bought from (Comet, UK). 8 months later, the replacement failed in exactly the same way. I contacted the store. No problem, they said. Products replaced under warranty carry 12 month guarantees, just like any other new product. Then I told them what the product is. Ohhhhhhhh....sorry, they said. We didn't know you bought an Apple product. Apple products are a special case....they only have a 90 day warranty when supplied as replacements (or blablabla....not relevant here). So - if you buy a much cheaper Chinese or Korean or whatever-made product --- those manufacturers have enough faith in their products and respect for their customers to offer a reasonable warranty service. But Apple ....a £300 item that seems to be incapable of functioning for 12 months? And its a world-leading brand? So here I come to my point. Brands like Apple spend millions, tens or hundreds of millions convincing you that they are 'better' and 'smarter' and even ....'friendlier'. And it works! So many people not only believe that corporate nonsense, they actually believe they are too smart to believe other advertisers hype; they think, in the case of Apple - its different! The Apple hype is so good, and so well thought out, that relatively smart people who don't buy into most hype ---- buy right into this Apple hype, and they think its not hype its some kind of 'truth'.
All that money Apple spends on hype that could be spent on making reliable well-engineered products, or on paying up when a customer makes a warranty claim that 'lesser' brands would accept without question. But Apple didn't get where it is today with that spirit. It really does know best after all, its just doing what works best (and sells the most units at the highest prices). Lets hope the other manufacturers don't realise how well that works and follow their example.
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