Omg!!! I lightened my hair, done professionally, and pulled very brassy yellow color, tried to highlight to get rid if some of the brassyness, didn't work! I read tons of reviews online about wella product T 28 toner natural blonde! So decided to make a trip to Local Sally's beauty supply and got it and developer all under $10... Oh I am sososososo happy with the color I came out with mixed 1-2 color/developer and left in for around 30 minutes...It's a beautiful pale blonde color!!! Life saver!!! Il def. use thi color again.... Thanx wella!!

Great for people who want to do their own hair and save money. Using this or any other beauty supply product is MUCH MUCH cheaper in the long run than buying that "out of the box" rubbish. Wella is a great product what you see is what you get. There is no guessing like with box stuff. Leaves your hair soft and undamaged, and leaves your pocket book a little fatter! ; )

This is an all around good hair color however it doesn't color grey when using red color and can fade in summer if exposed to the sun.

I Like Color Charm It Is An Excellent Color - For Professionals. If You've Tinted Your Hair With "Miss Clairol Creme Formula Hair Color Bath"
You Should Be Able To Use This Color.(And You Probably Need To. "wink,wink") The Colors Are Great For Covering Gray And The Shades Are Incredible (There Are A Lot) But, You May Need A Color Chart, As The Shade Names Are Not Very Discriptive. (Empress Blonde, For Example) However, The Shades Are Long Lasting. Very Rich And Multi-Toned And If You Bleach, They Still Offer Toners.

I've had at least 30-50% gray in my mousey brown hair for the past two years. I finally decided to do something about it (even though my husband insisted he liked it better gray) and read all the reviews on MUA. I chose Wella Color Charm (very light blonde #911 Natural) and 20 vol. peroxide. Left on for 30 mins. and it lifted my mousey brown to a medium slightly golden blonde, and colored the gray to very light natural blonde. Hair feels fantastic, shiny, and full. Have shampooed (with a color-safe shampoo) twice since coloring last week and color still looks fantastic. Couldn't be happier with hair condition, coverage, or color results.

I love Wella Color Charm hair color. I use the Black Cherry shade. The color comes out beautifully and doesn't damage the hair at all. I use it with volume 20 developer to deposit the color. I dye my hair darker, so I don't need a high volume of peroxide; I'm a natural dark blonde.

The only thing I do not like is the scent of this dye, it's pretty bad, but I just light a few candles or spray some bath and body works spray and then I'm OK.