Rip off - better to rent

I signed up for the service because I no longer had a company car and was happy that the service could be purchased on a monthly basis. The plan was to use this as an interim service. However, I lost my job and when I went to cancel (having paid over £20 per month including insurance for a service I had only used once) I was told that it was a 'yearly membership' and that I would need to continue to pay the membership fee for the next 8 months. The year lock-in was not made clear over the phone and you're expected to read the small print on their website. The staff were completely unsympathetic and I was told that if I cancelled my standing order, the remaining fees would be pursued. There are other services where you don't have to pay a 'membership' fee and are more flexible. With £6 per hour rental, this service really is not good value.