The Kiddy energy pro is by far the most user friendly car seat I have ever encountered. Its’ innovative design incorporates the new improved Kiddy impact shield; a design that allows for both quick placement in, and removal from, your vehicle. The modern design is a stylish combination of specially designed materials to optimise both safety and comfort for your child. So, just what have Kiddy done to create a great balance between comfort, style, and most importantly, safety. Well, as stated, the new improved impact shield has been designed to reduce the risk of injury through dissipation of the energy created in an impact. It achieves this through its unique construction of highly shock-absorbing materials and an additional energy absorbing layer, made from high-tech materials (referred to as “Honey Comb V2”) integrated into the impact shield surface. This “Honey Comb V2” material is also installed in the head and shoulder areas of the seat. What does this mean for your child? The “Honey Comb V2” material is designed to slowly and steadily reduce the force of impact in case of an accident; impact forces are directed into the impact shield, thus preventing the baby's head from being abruptly thrown forward or backward (as is the case in most conventional shoulder harnesses). This new impact shield has been designed to absorb 100% of the energy created in a crash. To say this is a good thing would be an understatement. This seat reduces the risk of serious neck injuries by reducing the force through the neck by up to 50%. Comfort as standard thanks to the generous seat spacing and the specially designed breathable “Thermotex” material introduced to specific areas of the seat. The unique design of the material allows for greater air circulation, reducing the issue of sticky, sweaty clothes during hot days out. It can be moved into the reclining position in a matter of seconds, as can the headrest. The cover on the seat comes in various modern design styles and can be removed and washed at 30oC, while dry dirt can be easily wiped off with a damp cloth. There are a number of additional accessories which may be purchased to add some individuality/ personal touches. I absolutely love this car seat because of the ease of use and the knowledge I have that my son is absolutely in the best form of protection available. My son, Kaleb, loves it because he can use the impact shield as a resting place for toys/drawing materials and easily finds comfort enough to fall asleep. Our 9 Month old son also find the Kiddy Seat ever so comfortable as he sat quite happily in it as usually he gets upset at being placed in his normal car seat. You will love it when you try it. The RRP is £169 which is a fantastic price to pay for an innovative, modern and superbly comfortable car seat.