Thinking in New Boxes Luc De Brabandere & Alan Iny Reviews

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Thinking in New Boxes Luc De Brabandere and Alan Iny

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★★★★☆

“It's interesting and has a lot to say”

Written on: 31/10/2013 by plappen (119 reviews written)

Thinking In New Boxes: Five Essential Steps to Spark the Next Big Idea, Luc de Brabandere and Alan Iny, 2013, ISBN 9780812992953 Your company makes buggy whips. It has always made buggy whips. Sales have been flat for the past several quarters. As CEO, what, if anything, are you going to do about it? First of all, doubt everything about your company (but not to the point of paralysis). Put everything about your company, and your view of the market, under the microscope. Don't assume that… Read Full Review

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