Jackie Huba, Monster Loyalty, How Lady Gaga Turns Followers into Fanatics Reviews

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★★★★★

“Recommended for businesses of all sizes”

Written on: 01/12/2013 by plappen (119 reviews written)

Monster Loyalty: How Lady Gaga Turns Followers Into Fanatics, Jackie Huba, 2013, ISBN 9781591846505 Lady Gaga is one of the most popular pop stars in the world. Her strategy for getting, and keeping, extremely loyal fans is incredibly successful (with 33 million followers on Twitter, she must be doing something right). This book shows how businesses of any size can copy her strategy. First of all, who are your passionate fans, those whose world revolves around your brand? Are blogs or… Read Full Review

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