Written on: 17/09/2012
This, from a country that sells Stella Artois (a working man's beer in Belgium) as a premium beer abroad. Hmmmm. The advertising copy reads, Frull beer is "very unique from anything else in the Canadian market today." Fire your advertising company. There is no "very unique", it is unique or it is not. And "unique from" needs to be only unique. Worse, "unique from anything else in the Canadian market today." Jesus wept. Of course it is today, would it be tomorrow? How about "unique in the Canadian market today." Whatever this beer is, the advertising copy lowers its stature many points. I really can't think of this as a quality beer after having read the copy. Somebody owes these guys a refund for the 'valley girl speak' of its advertising. I hope it does better in French.
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